By James F. English
A Concise significant other to modern British Fiction deals an authoritative assessment of latest British fiction in its social, political, and fiscal contexts.
* specializes in the fiction that has emerged because the overdue Seventies, approximately because the commence of the Thatcher era.
* includes unique essays from significant scholars.
* issues diversity from the increase and fall of the postcolonial novel to controversies over the fame author.
* The emphasis is mainly fiction scene, from bookstores and prizes to the altering economics of movie adaptation.
* allows scholars to learn modern works of British fiction with a far clearer experience of the place they healthy inside British cultural existence.
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Extra resources for A Concise Companion to Contemporary British Fiction (Concise Companions to Literature and Culture)
In many ways it is part of a general corporate phenomenon that has characterized the last quarter century (Monbiot 2000). For most of the twentieth century the most famous retail outlet for books in Britain was Foyles in Charing Cross Road, traditionally one of London’s centers for bookstores of all sorts, including specialist stores such as Zwemmers and a host of second-hand bookstores. There were far more small independents than there are today. Today, London’s most successful are probably the oldest, the original Hatchard’s (founded in Piccadilly in 1797 by John Hatchard), and the London Review Bookshop discussed above in the context of strategies of survival that independent bookstores need to develop and rely on today.
H. Smith, this ﬁrm cannot be thought of as “only” a bookstore. This essay has attempted to survey literary ﬁction in Britain today in terms of a triangular conception of the book trade. A book originates with an author and her or his agent; from there it moves on to the publisher who purchases it; from there the publisher attempts to get a return on his or her investment in that purchase by working with (in every sense) the retail arm of the book trade. As we have seen, at this moment in the ﬁrst decade of the twenty-ﬁrst century, it is the retailer who is calling the shots, and we have given as the main reason for this state of affairs the abolition of RPM.
This seems unfair, and most people would agree that it is: but it is an inevitable consequence not just of the death of the NBA (Anonymous 2004) but of living in a culture so strongly determined, indeed determined as never before, by the power of the visual image. It is vital that promotion of a lead title be seen to be going on inside the publishing house as well as outside. Mobilization of the publisher’s sales force is essential to ensure loyalty within the house. About nine months prior to publication a promotional portfolio will be assembled.
A Concise Companion to Contemporary British Fiction (Concise Companions to Literature and Culture) by James F. English