By Andrea Bieberstein
Concern approximately foodstuff hazards is common. shoppers, although, are chanced on to vary by way of how they assessment those dangers. essentially the most widespread findings during this regard is the variations among men and women. Many experiences file that males are much less anxious approximately environmental and technological dangers than girls, that is additionally the case for foodstuff hazards. even as it's criticized that those ameliorations are usually exaggerated, similarities ignored, and systematic investigations are missing. Andrea Bieberstein supplies a accomplished evaluation of theoretical ways to threat notion and empirical paintings that has been carried out within the box of threat notion study. additionally, she presents a scientific research of the way nutrients dangers are built for ladies and males via uncovering the meanings by way of institutions, emotions, and values that they connect to numerous meals dangers. this enables a deeper knowing of the gender changes in threat belief when it comes to their relevance and meaning.
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Additional resources for An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks
Wildavsky and Dake (1990) and Dake (1990; 1991) were the first to try to empirically verify the Cultural Theory approach to risk perception and concern. They developed scales in order to measure the above-described social environments or world views and correlated them with concerns about social issues. Measuring bivariate correlations and using an American sample, they found that worldviews were significantly correlated with societal concerns such as poverty and unemployment. 2. 55 worldviews on technological risk perception (Palmer, 1996; Peters and Slovic, 1996; Sjöberg, 1998).
They found that there are several heuristic strategies used by humans in order to reduce the mental complexity of judging probabilities. This complexity reduction is often useful, but also leads to suboptimal outcomes. The deviation between optimal and actual outcome is defined as bias (Tversky and Kahneman, 1974). The representative heuristic In several empirical studies Tversky and Kahneman found that people use the representative heuristic as a cognitive shortcut. ” In other words, people compare a new or unknown event or sample with an event or sample they consider as comparable and judge the probability of the new event or sample as being similar to the known one.
2004). ‘Group’ stands for the degree of social interaction and the extent to which an individual’s behavior depends on the group (Douglas and Wildavsky, 1982; Jackson, Allum and Gaskell, 2006). For example, variation in social participation is conceptualized as the interaction of these two dimensions (Tulloch, 2008). By combining the two dimensions, four kinds of social environments can be generated that are related with four different ways of life. The four ways of life are hierarchist (‘high grid, high group’), egalitarian (‘low grid, high group’), fatalist (‘high grid, low group’) and individualist (‘low grid, low group’) (see Figure 2): Figure 2: The Grid-Group Classification of Douglas and Wildavsky Group Grid Low High High Fatalist Hierarchist Low Individualist Egalitarian Source: Pidd (2005).
An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks by Andrea Bieberstein